Surf Boy

Client

Personal

Year

2025

Category

Branding / Illustration

ProJect OverView

Surfboy is a California-based hotdog and surf shop that blends beachside casual with playful energy. The visual identity features bold typography and a vibrant, sun-soaked color palette that captures the mood of the West Coast.

CONCEPT

Drawing from California’s lively spirit, this concept showcases quirky surfers riding hotdog surfboards, adding a playful and humorous twist.