ONKI

Client

Personal

Year

2023

Category

Branding / Illustration

ProJect OverView

ONKI is a New York-based delivery app that offers meal kits with Korean ingredients and recipes. It provides freshly cooked meals at home, reminiscent of the dishes made by mom or dad. The brand is rooted in the idea of “warmth” and Korean comfort food, with its visual identity and illustrations reflecting traditional Korean patterns and a sense of care.

CONCEPT

The 3 stripe frame, vibrant color system,serif fonts were inspired by Korean traditional architecture, design patterns, and colors.

STYLE GUIDE

I created both Korean and English versions of the logo. The logo can split into two parts, making space for various elements like graphics or text between them.